DECODING POPUNDERS: A GUIDE TO THIS ADVERTISING FORMAT

Decoding Popunders: A Guide to This Advertising Format

Popunder advertising has emerged as a popular online tactic, often utilized by advertisers to boost brand visibility. Unlike intrusive pop-ups, popunders display under the main browser tab, remaining unobtrusive until the user clicks with the tab or window. This distinct characteristic allows for a less annoying advertising interaction for users.

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